В шаге от награды: шорт-лист Red Apple 2024

 Направление CREATIVE

VIDEO

Video Craft / Best Direction

• Voskhod — Because life can be engineered / Brusnika Developer
• BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
• RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
• BetBoom Team — BB_Noir. / BetBoom Team
• SberMarketing — Letters from the front / SberBank
• SberMarketing — Serve people, not money. Investor Day 2023 / Sber
• SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
• SLAVA — What are you doing? / Tochka Bank
• Voskhod — Beauty is inspiring. / Brusnika Developer

Video Craft / Best Script

• SberMarketing — Letters from the front / SberBank
• SberMarketing — The Сuckoo. HR-series about the feats of SberBank employees / SberBank
• SberMarketing — Serve people, not money. Investor Day 2023 / Sber
• SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»

Video Craft / Best Music

• BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
• GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
• RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
• SberMarketing — Sounds of Russia / Sber
• SLAVA — What are you doing? / Tochka Bank

Video Craft / Best Visual Effects and Animation

• Contrapunto — Turns every fraud into the fool / Getcontact
• Twin3D — Yota. No limits! / Yota
• 7.47 Yandex Creative Studio — New Yandex Browser / Yandex Browser
• OZIO — OUT OF SEASONS / Amazing Red
• OZIO — Velophasis / Amazing Red
• Mosaic & Petrick — MTS — Coeval / MTS

Video Craft / Best Editing

• BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
• Friday! TV Channel — Project Midnight / Friday! TV Channel
• Voskhod — Make us better. / Brusnika Developer

Video Craft / Best Art Direction

• Voskhod — Because life can be engineered / Brusnika Developer
• BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
• SberMarketing — G-Energy – Keep the engine in shape / PAO «Gazprom Neft»
• SberMarketing — Letters from the front / SberBank
• SberMarketing — Serve people, not money. Investor Day 2023 / Sber
• SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
• Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
• Voskhod — Beauty is inspiring. / Brusnika Developer

Video: Sectors / Food & Drink

• Bosp.Group — North Pacific. Buzzy days / NCO «Association of Pollock Fishermen»
• Struktura studio production — Pshenitsyn / Ageevskiy

Video: Sectors / Automotive

• BBDO — Movement Inspires Ideas / Great Wall Motors / WEY
  

Video: Sectors / Retail & Consumer Services

• Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station

Video: Sectors / Travel

• CREATIVITY — Air Astana – New Safety Video / Air Astana
• Zebra Hero — Journey to Yourself / S7

Video: Sectors / Media / Entertainment

• Friends — Serious relationships with Turkish TV series on IVI / IVI

Video: Sectors / B2B

• Yandex Ads — We are the neural networks by Yandex Ads. / Yandex Ads

Video: Sectors / Film for non-profit

• The Charity Fund «Pari i Pobezhdai» — Presentation video of The Charity Fund «Pari i Pobezhdai» / The Charity Fund «Pari i Pobezhdai»
• emg, Stereotactic — The Most Important Word / SOS Children’s Villages
• SERVICEPLAN — Antidepressant / Charity Fund «Happily Ever After»
• Stereotactic — Anyone can become homeless / Nochlezhka

Video: Sectors / Realty

• Voskhod — Make us better / Brusnika Developer
• Voskhod — Beauty is inspiring. / Brusnika Developer
• Voskhod — Patio / Brusnika Developer

Video: Sectors / Banks and finance

• SLAVA — What are you doing? / Tochka Bank
• MORE — One step to IPO / Sovcombank
• Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel

AUDIO
Excellence in Audio / Best Original Song

• RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
• Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)

Excellence in Audio / Best Sync

• Sber — Advertising campaign for the SberCard Credit Card, video with musician Anton Belyaev using the author’s music track / Sber

Excellence in Audio / Best Audio Branding

• ONY — MTS Audio Branding / MTS
• RoRe Group — HIT ABOUT A BEASTLY APPETITE / «PAPA MOZHET» (DAD CAN)
• Voskhod — Business sounds. Tochka Bank / Tochka Bank

Audio Medium / Radio

• Voskhod — Thanks to real estate agents. / Brusnika Developer
• Audio Medium / Streaming / Downloadable Content
• SERVICEPLAN — Crossfood / Makro Uzbekistan

DESIGN
Communication Design / Corporate Identity

• Voskhod — REMOD | Apartment Renovation Service / Remod
• Voskhod — Keep Charged / hh.ru
• ONY — MTS Label / MTS
• CreativePeople — Novokuznetsk Airport — the forge of nature and character / Novokuznetsk Airport
• Shuka — Yandex Education / Yandex
• Dotorg branding & digital — Kineshma Kupecheskaya / Visit Ivanovo
• bushe with the participation of sympa.design — Aurora Bushearis, communications campaign of bushe bakery chain / bushe
• SmartHeart creative agency — STARK: project the worlds are combined within / GK OSTOV
• Dotorg branding & digital — Marabor / Anapskoye Vzmorie Company

Communication Design / Promotional Item Design / Merch

• Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
• Voskhod — Keep Charged / hh.ru
• Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl
• ENDY — Riddle-merch for IT-company Usergate / UserGate
• MTS — MTS Hybrid Reality / MTS
• OTVETDESIGN — Deadline Box / Illan Communications

Communication Design / Offline visual communications

• Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
• Voskhod — Keep Charged / hh.ru
• SERVICEPLAN — Beauty of Authenticity / Aeroflot

Communication Design / Rebranding / Repositioning Campaign

• Voskhod — Saratovskaya confectionery factory / Saratov confectionery factory
• The Clients — Ostrovok – the vacation starts with O! / Ostrovok
• Depot branding agency — New Breath of Gorodetskaya Rospis. Rebranding of the Factory / Gorodetskaya Painting Factory
• Ohmybrand — Skuratov Coffee: Rebranding of the Russian Coffee Chain / Skuratov Coffee Roasters
• ENDY — Fresh from the oven, Brand Identity For The Chef School, SVCH / SVCH
• OTVETDESIGN — Comprehensive rebrand of OTVETDESIGN communications agency / OTVETDESIGN
• Suprematika — Lev Borodinsky / Lev Borodinsky
• Suprematika — Finn Flare / Finn Flare

Communication Design / Communication design for non-profit

• Dotorg branding & digital — To Small Towns for the Big Stories / Visit Ivanovo
• Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»
• INK — The rebranding of the Primorsky Regional Puppet Theater / Primorsky Regional Puppet Theater

Digital Design / Digital and Interactive Design

• Mosaic Media — MTS Verse / MTS

Label and Packaging / Drinks

• Depot branding agency — Packaging design for HACKNEY the gin brand / Retail chain «Chizhik»
• PG BRAND REFORMING COMPANY — TROLLMEISTER / LLC «Zavod Bulbash»
• LINII — Packaging design system for Tasty Coffee / Tasty Coffee
• Svoe Mnenie — You Only Live Twice / Broken Clock

Label and Packaging / Food Products

• Depot branding agency — Italian Classics. Pasta Packaging Design / SPAR Middle Volga LLC
• Funky Agency — Unicava — Bean-to-Bar Chocolate / Unicava
• Ohmybrand — Conilon Challenge: limited set of drip coffee / Hummingbird coffee

Label and Packaging / Other FMCG & Consumer Durables

• Depot branding agency — Wellement. Packaging design for pet food with unique characters / Wellement
• OTVETDESIGN — A comprehensive branding project for a household cleaning products brand / STANDART CHISTOTY

Label and Packaging / Healthcare

• Salmon — ABS on the body / Sports nutrition

SOCIAL MEDIA & INFLUENCER
Social Media Campaigns: Sectors / Food & Drink

• RoRe Group — Couple to taste / Vkusno — i tochka

Social Media Campaigns: Sectors / Dark Market

• Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group

Social Media Campaigns: Sectors /Automotive

• BBDO — NEURALVIEW / Great Wall Motors / TANK

Social Media Campaigns: Sectors / Travel

• Zebra Hero — Journey to Yourself / S7

Social Media Campaigns: Sectors / Banks and finance

• Dolyame — YouTube show «Dolyame House» / Dolyame

Influencer and Content Marketing / Reach & Impact

• odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct

Influencer and Content Marketing / Collaboration

• MOSAIC – MTS 30th Birthday — It’s in the hat / MTS
• odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
• Zebra Hero — Journey to Yourself / S7

Influencer and Content Marketing / Social Video

• BBDO — NEURALVIEW / Great Wall Motors / TANK
• odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct
• Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group

Influencer and Content Marketing / Local / Single-market Campaign

• Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)

Influencer and Content Marketing / Content for non-profit

• Avito — Avito x Naked Heart Foundation: Rain Man / Avito

INTERACTIVE
Interactive: Instruments / Viral Ads

• Friday! TV Channel — Big pizza for «Big Girls» / Friday! TV Channel
• Soda × D Innovate group — The beer skating rink / The Parents Brewery

Interactive: Instruments / Online Ads

• Marvelous — Banner that needs help / Children’s charity foundation «Solnechny Gorod»

Interactive: Instruments / Mobile

• SberMarketing — Sounds of Russia / Sber
• Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel

Interactive: Instruments / Non-standard Advertising for non-profit

• Avito — Avito x Naked Heart Foundation: Rain Man / Avito
• SLAVA — Cholesterunner / Orbi

Interactive: Technology / Creative Use of Technology

• 7.47 Yandex Creative Studio — DoggoSongs by Alice / Yandex Browser
• SberMarketing — Letters from the front / SberBank
• SberMarketing — Sounds of Russia / Sber
• MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank

Interactive: Technology / Creative Use of AI
Art. Lebedev Studio – Koroche / VK

• SberMarketing — Letters from the front / SberBank
• SberMarketing — Sounds of Russia / Sber
• SberMarketing — Vasnetsov. The revived art. / SberBank
• MOSAIC — Sber. REV-AI-VED ART / Sber, Sberbank
• Voskhod — Business sounds. Tochka Bank / Tochka Bank
• makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR

Interactive: Technology / New Realities

• VOVA family part of JAMI LUP — «SELA world in Roblox + AR T-shirt collection for kids» / SELA
• Mosaic Media — MTS Verse / MTS

Interactive: Craft / Best Animation & Motion Graphics

• Contrapunto — Turns every fraud into the fool / Getcontact

Interactive: Craft / Best Music & Sound Design

• SberMarketing — Sounds of Russia / Sber

Interactive: Craft / Websites

• Mosaic Media — MTS Verse / MTS

Interactive: Craft / Game & Apps

• Mosaic Media — MTS Verse / MTS
• Trend Surfers — Yandex Food in Fortnite: Branded Virtual Food Court & Gaming Experience / Yandex Eats

OUTDOOR & INDOOR
Outdoor & Indoor: Sectors / Retail & Consumer Services

• Yandex Eats — Rooftop caviar / Yandex Eats

Outdoor & Indoor: Sectors / Travel

• GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!

Outdoor & Indoor: Sectors / Environmental, Social, and Corporate Governance

• Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»

Outdoor & Indoor: Sectors / Realty

• Voskhod — Quality sells / Brusnika Developer

Outdoor & Indoor: Sectors / Banks and finance

• Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)

Digital OOH: Sectors / Media / Entertainment

• GG Creative Agency — New Year Vending Machine / VK

BRANDED CONTENT
Non-Digital Branded Content

• BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
• Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS

Digital Branded Content

• OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
• SberMarketing — Sounds of Russia / Sber
• Atom х Red Pepper Film х Vnimaniye brusnika — The indie anthem of Yekaterinburg / Atom (Atomstroykomplex)
• Mosaic & Petrick — MTS — Coeval / MTS
• Aida Pioneer — Garage. Hardcore not ded / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
• Blacklight — «Stranger Scenes» – The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
• Zebra Hero — Journey to Yourself / S7

Creative Use of Content

• KION — Uncle Lesha / KION
• OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
• TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
• SberMarketing — Sounds of Russia / Sber
• Yell Bangkok — Fuel & Fury / PTT Oil and Retail Business Public Company Limited (OR) : PTT Station
• SERVICEPLAN — Crossfood / Makro Uzbekistan
• Zebra Hero — Journey to Yourself / S7

Branded Content for Non-profit Organisations

• Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»

CREATIVE USE OF PR
Best PR-campaign for B2C

• Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery
• PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD

Best PR-campaign for B2B

• Beetl — Merch Collection «Beetlenciaga Super Drop» / Beetl

Best PR-campaign for non-profit

• LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
• emg, Stereotactic — The Most Important Word / SOS Children’s Villages
• Avito — Avito x Naked Heart Foundation: Rain Man / Avito
• Yell Bangkok — Make Every Run Able / Together Foundation for People with Disabilities and Society (TDS) : Run2Gather
• PUSH PUSH — Tincture on burnt forests / Scandinavian pub FJORD

CREATIVE USE OF MEDIA
Advertising Excellence/ Single Media

• Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
• Voskhod — Quality sells / Brusnika Developer

Advertising Excellence/ New Media

• GG Creative Agency — New Year Vending Machine / VK
• Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel

Advertising Excellence/ Rebranding / Repositioning Campaign

• GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!

Advertising Excellence/ The lowest budget creative solution

• BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh
• GG Creative Agency — Oooo! — the most emotional promo code of the summer. / Ostrovok!
• DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»
• Voskhod — Quality sells. / Brusnika Developer
• Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery

Advertising Excellence/ Advertising excellence non-profit

• DADA Creative Agency — Non-obvious instructions / divan.ru in collaboration with charitable foundation «Anton tut ryadom»

Integrated Campaign/ Mixed Media

• GG Creative Agency — Ostrovok! Vacation begins with O! / Ostrovok!
• OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY

Integrated Campaign/ Non-profit / Charity

• Yandex Magic Camp — «Through the eyes of different ones» / Yandex Go & Yandex foundation «Help Nearby»

Направление MARKETING
ACTIVATION/B2C
Best Sales Promotion Campaign

• Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / МТS
• Oxygen — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
• CLG — «Mini Lenta» — how to turn an advertising campaign into a sticky game with the consumer / Lenta
• PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
• GREAT — Find your MYce cream / VkusVill

Best Event Marketing Campaign (Including Sponsorship)

• DPG Russia — CSKA 100 years / PBC CSKA
• DPG Russia — Mom, I’m in a hat / VK

Best Trade and Retail Marketing Campaign (Including Merchandising)

• SERVICEPLAN — Crossfood / Makro Uzbekistan

Best Integrated Campaign

• BBDO —The universe of «Master and Margarita» in MTS digital ecosystem
• Avito Jobs — Avito Jobs: Your life experience matters / Avito
• i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
• OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
• GREAT — Mangotime of the year / VkusVill

Best Brand Loyalty Campaign

• BBDO and MOSAIC — MTS’ 30th Anniversary / MTS
• DPG Russia — CSKA 100 years / PBC CSKA
• DPG Russia — Mom, I’m in a hat / VK

Best Non-profit Campaign

• emg, Stereotactic — The Most Important Word / SOS Children’s Villages
• Yandex Magic Camp — «Through the eyes of the different ones» / Yandex Go & Yandex foundation «Help Nearby»

Best Use of Strategy

• i.com — NUUM: the birth of a new star. Strategy for launching a video platform for viewing and creating content of any format / NUUM
• FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)

ACTIVATION/B2B
Best Brand Loyalty Campaign

• ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional

Best Event Marketing Campaign (Including Sponsorship)

• SberMarketing — RKO and services for eCom / SberBusiness

CAMPAIGNS: SECTORS
Food & Drink

• Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
• GREAT — Mangotime of the year / VkusVill
• GREAT — Find your MYce cream / VkusVill

Dark Market

• //BM Agency / Digital Stories — VALERA. The world’s first AI drinking buddy / Alcohol Siberian Group (ASG) / «Five Lakes»

Other FMCG

• GREAT — House-elf stories / Evolution of Comfort (ex. Essity) / Zewa
• GREAT — Black Pearl Resort / Unilever Rus

Retail & Consumer Services

• SERVICEPLAN — Crossfood / Makro Uzbekistan

Travel

• Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS

Media / Entertainment

• BBDO — «Master and Margarita» in MTS digital ecosystem / MTS

B2B

• Yandex — How Ilya Kuruch helped to change brand perception and get rid of Yandex Direct «mentors» / Yandex Direct

Environmental, Social, and Corporate Governance

• PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
• 19agency84 — Live wherever you want, work for Magnit / Magnit

Banks and finance

• SberMarketing — RKO and services for eCom / SberBusiness

Sport / Cybersport

• DPG Russia — CSKA 100 years / PBC CSKA

Non-profit

• MullenLowe & Friends — NURDOR «I Fight too!» / NURDOR
• emg, Stereotactic — The Most Important Word / SOS Children’s Villages

State Sector

• «Avilex», «Mikhailov & partners» — Exhibition «Manege Station. The Moscow Transport 2030» / The Department of Transport and Road Infrastructure Development of Moscow
• Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation

Marketplace & e-commerce

• Avito — Avito Premium: affordable luxury / Avito

Education

• GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)

MARKETING DISCIPLINES
Best Use of Ambient

• Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
• GREAT — Skysmart: «We do not collect for curtains» / Skysmart falls under a corporate umbrella of Skyeng (Skyeng, Skysmart, Skypro)
• Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery

Best Use of Public Relations

• R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
• Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
• Avito — Avito Premium: affordable luxury / Avito
• GG Creative Agency — OPPO Find N2 Flip: in the top 10 with just one flip / OPPO
• Gazprom Neft — HR-Brands cities of presence Gazprom Neft / Gazprom Neft
• Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery

Influencers

• GRAPE — The royal choice / IVI
• LUP, part of JAMI LUP — Social project «MEGA against bullying» / MEGA Ekaterinburg
• BBDO and Mosaic — MTS’ 30th Anniversary — Celebrity Collaboration Strategy / MTS
• odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct

Best Use of In-store Materials and Installations

• DPG Russia — Mom, I’m in a hat / VK

Best Use of Event

• SberMarketing — How Sound celebrated «Ear Day» and «Techno-Christmas Tree» / HiFi streaming «Sound»
• ICE Agency — Hub by Hochland: You Thought, We Did It! / Hohland Professional
• DPG Russia — CSKA 100 years / PBC CSKA

Best Use of Digital Tools Including Mobile

• Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
• SberMarketing — The campaign to attract young professionals to the internship «Hidden talents» / SberBank
• SberMarketing — Sounds of Russia / Sber

Best Use of Sales Promo

• Imagency — The Supernatural Apartment on Patriarch’s Ponds by MTS Travel / MTS
• KION— Uncle Lesha / KION
• OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY

Best Use of Direct Tools

• BBDO — Ozon fresh «Lightchanger» easy way to help with late night snaking / Ozon fresh

Best Use Of Sponsorship

• FUSE Media Direction Group — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
• SberMarketing — Vasnetsov. The revived art. / SberBank

Best Use Of Collaboration

• Okkam Creative, Twinby, Mera (by Okkam) — MTS Travel x Twinby: your perfect travel match! / MTS Travel
• LOOKY — Digital Time Travel by LOOKY in the State Historical Museum / LOOKY
• SberMarketing — Vasnetsov. The revived art. / SberBank

MARKETING EFFECTIVENESS
Creative Effectiveness

• Avito — Avito Premium: affordable luxury / Avito
• DDB Navigator — Free your business from routine / VTB
• RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
• OXYGEN — «Cracked 3» — sequel to the Dixy promo campaign / DIXY
• Soda × D Innovate Group, Deltaplan × D Innovate Group — Zoummm Zoummm / VelKen
• PHD — Halva card launches «Shuba space» on Friday! / Sovcombank

Anticrisis Marketing Campaign

• GRAPE — The royal choice / IVI
• RoRe Group — Papa Mozhet: Return to the family and quickly win the love / «PAPA MOZHET» (DAD CAN)
• RoRe Group — It’s going to be a hit in Vkusno — i tochka / Vkusno — i tochka

DIGITAL CAMPAIGNS
Digital Campaigns

• Bookmate — How did Bookmate get an atomic heartbeat / Bookmate

Online Guerrilla & Ambient

• Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
• TDI GROUP CA (Holding Wunder/TDI) — Reality show shifting reality / Altair Foundation
• PostPost, Panda Digital — Soft bed for those who prefer it a bit firmer / Lazurit furniture company, VIZIT condoms brand

Innovation

• Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
• Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
• makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR

Experience Marketing

• Avito Jobs — Avito Jobs: Your life experience matters / Avito Jobs
• Yandex Eats — Edible match / Mambа
• VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA

Digital Strategy

• Realweb — GORJI — GAME CHANGER / GORJI (Holding Aqua)

Направление MEDIA
SECTORS
Travel

• R.I.M. Communications Agency — From the Kremlin to the Kremlin: the opening of the M-12 Vostok highway / Avtodor
• Zebra Hero — Journey to Yourself / S7

Realty

• PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
• Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK

State Sector

• Dalee x Scotch — The Russian Online Financial Literacy Test by The Central Bank / The Central Bank of the Russian Federation

Marketplace & e-commerce

• SberMarketing — Price Squeezing Factory / Megamarket

CHANNELS
Best Use of Print / Outdoor

• Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system).
• Mera (by Okkam) — Smart Outdoor for Smart Devices / Yandex (Alice and Smart Devices)

Best Use of Ambient Media

• Yandex Eats — Rooftop caviar / Yandex Eats
• Action — Integration of the art object by «Mir» payment system at the «Elbrus» ski resort / NSPK JSC («Mir» payment system)
• bushe — New universe «Aurora Buchearis» from the bushe bakery chain / bushe

Best Use of Events and Stunts

• Mikhailov & Partners — How the serfs invited Akinfeev to eat pelmeni / Siberian Collection
• Affect — Ecochella 2.0 project, run as part of World Youth Festival 2024 / SIBUR

Best Use of Digital

• Avito — Avito Guards / Avito
• Affect — Match so vkusom (Match with taste) / Samokat, Drugoe Delo
• Yandex Eats — Gastro tour with Jetour / Jetour
• Delivery — Shopping Big / HAVAL
• Ailove — Creating content and Reels for SimpleWine social media / SimpleWine
• VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
• VK, Media Instinct — VTB x VK New Year’s project / VTB Bank

Best Use of AdTechnology / MarkTechnology

• Hate Agency — Neural Network Telegram Bot: Film Memes With Users’ Faces / Kinopoisk
• Skillbox — The Sidorovs: the first sitcom based on a neural network script / Skillbox, СТС
• Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK
• Yandex PromoPages — Yandex Market Innovations: How AI and Big Data Help To Attract New Customers / Yandex Market
• makelove agency — NeuroMendeleev, SIBUR’s new employee / SIBUR

Best Use of Data & Programmatic

1. PHD — Dobrograd. How to populate an entire city with a minimum budget / Dobrograd
2. Proximity Media (Media Direction Group) — How chatgpt helped FSK to increase conversion for the cottage village «Saburovo Club» / FSK

Best Use of O2O

• Marketing Agency Tochno— Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble Sales Target? / Neglinnaya Shopping Center

Best Use of Mixed Media

• Mera (by Okkam), Proximity, Тhe Marketing Arm — DR.DIESEL Enjoy in your way / DR DIESEL.

Best Use of Media Innovation

• GG Creative Agency — New Year Vending Machine / VK
• Hate Agency — Telegram Bot That Will Make You a Legendary Film Meme / Kinopoisk

Best Use of Single Media

• Delivery — Shopping Big / HAVAL

Best use of channels for non-profit

• Marvelous — Banner that needs help / Children’s charity foundation «Solnechny Gorod»

CONTENT
Best Branded Content

• Marvelous — Youtube show «Test your luck» / Stoloto
• SberMarketing — Trick or joy / Samokat
• Avito Jobs — Avito Jobs: Your life experience matters / Avito Jobs
• VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication channel / Soyuzmultfilm
• RoRe Group — Beeland at Roblox / Beeline
• PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
• PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank
• Blacklight — «Stranger Scenes»: The Series of Stories in the Tinkoff Banking App / Tinkoff Fuel
• Zebra Hero — Journey to Yourself / S7

Best use of Content Including Sponsorship

• SberMarketing — Bad girls rule / SberBank
• SberMarketing — Price Squeezing Factory / Megamarket
• OMD Media Direction — The Magic of Pink / Russkart (Russkart LLC) / «Rozoviye chipsy» («Pink chips»)
• PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
• PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank

Best Influencer Campaign

• SberMarketing — The first large-scale neuroart challenge with Kandinsky 2.2 on Twitch / SberBank
• odin11adtsat & Yandex — Grandma’s road to success with Yandex Direct / Yandex Direct

Best Brand Media

• Vinou — Yota? Possible! How to effectively attract an audience to the telecom brand / Skartel, Yota
• Hate Agency — Film Memes With Users’ Faces — New Milestone in Brand Media / Kinopoisk
• Marketing Agency Tochno — Shopping Center Brand Media: How to Increase Traffic 2,5 Times and Reach a 2 Million Ruble

Sales Target? / Neglinnaya Shopping Center
MEDIA EXCELLENCE
Excellence in Media Insights & Strategy

• PHD — Halva card launches «Shuba space» on Friday! / Sovcombank
• PHD — With Sovcombank, it’s easy to dare to change for the better! / Sovcombank

Use of Integrated Media

• SberMarketing — How Sberbank Insurance said «YES» to travel without worries! / Sberbank Insurance

Long-term Success

• RoRe Group — A series of special projects in gaming and esports / Beeline

Best Use of Media in Limited Budget

• Mikhailov & Partners — Ludlville — my favourite cartoon! / Soyuzmultfilm
• Soda × D Innovate group — The Beer Skating Rink / The Parents Brewery

New Media

• Mikhailov & Partners — How Alisa grows lovemark through viral communications / Yandex
• GG Creative Agency — New Year Vending Machine / VK
• VOVA family part of JAMI LUP — World of Prostokvashino in Roblox: strengthening the brand-user relationship through the new digital communication channel / Soyuzmultfilm
• RoRe Group — Beeland at Roblox / Beeline
• VOVA family part of JAMI LUP — SELA world in Roblox + AR T-shirt collection for kids / SELA
• Vinou — YUGC (Yota Users Generated Content) as new wave for brand media / Skartel, Yota

Направление Young Creators
Design / Funky Monkey

• Sargsyan Lilia, Nedopekina Anastasia, Ladygina Sabina — Choose your emotions with Funky Monkey
• Pedchenko Olesia, Melnikova Ksenia, Bogdanova Polina — craazy-lazy
• Anastasiya Masyukova — Make it crazy
• Eva Chistyakova — CRAAZY TRAVEL

Creative Campaign / Avito Jobs

• Maria Vnukova, Katerina Gatovskaya — VibeCheck
• Lebedev Denis, Lebedeva Lidiia, Kudrina Anastasia — grandrecruiters
• Reshetnikova Anastasya, Eshcheriakova Karina, Zakhartseva Valeria — Work swap
• Eshcheriakova Karina, Onar Anzhei, Reshetnikova Anastasya — Working on the couch

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