Шорт-лист Red Apple 2025 опубликован

В 35-м юбилейном сезоне на Red Apple подано рекордное число заявок — 1100+, из которых в шорт-лист попали 424 работы. Международное жюри, из 42 стран, оценивало проекты участников по четырём ключевым категориям: Creative, Media, Marketing и Young Creators. Смотрите список номинантов на награды.

Блок CREATIVE

Audio

• SERVICEPLAN — Hisssstory / AB InBev Efes / Velkopopovický Kozel
• emg — Turning a campaign into a youth movement / SKOPINPHARM

• DADA Agency — Voice not noise / LLC “Yandex.Taxi”
• Ruport — The voice of the city / Incity Development

Excellence in Audio / Best Original Music

• The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
• MullenLowe — Hit by TEBOIL / LUKOIL / TEBOIL

• DDB Navigator — VTB Classics / VTB

• The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE

• Online magazine “Energy+” — Radio “Terrapia” / “Gazprom Neft”

• emg — Turning a campaign into a youth movement / SKOPINPHARM

Creative communication strategy

• Enredo Brand Innovation — Manamá: shifting perspectives to a mining company / Jundú Mining
• Enredo Brand Innovation — Peixara: Branding a movement for river conservation / Projeto Peixara
• Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
• TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
• REDKEDS — EST FEST | Rebranding of the all-Russian festival of food and impressions / EST FEST Gastronomic Festival
• Suprematika — The Sun of Central Asia / Jolbors Festival
• Suprematika — The Museum That Teaches to Look Beyond Horizon / The Pushkin Museum

• Sensesay — VELV | A new brand of tactile accessories / VELV

• TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)

• Агентство «Родная Речь»  — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

• Yandex Creative Studio 7.47 — What Makes Up Kazakhstan? / Yandex Search

• Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
• Okkam Creative — Dress-me-kids / SELA

• SERVICEPLAN — Anti-Stress Smile / Health&Nutrition / Tyoma

• BBDO — Wishables / Ozon fresh
• MANGO OFFICE — The Rock Opera “The Hiring Machine”: a Creative Brand Experience for the HR community / MANGO OFFICE
• Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

• Okkam Creative — Our Walls / Avito Real Estate
• DDB Navigator — VTB Classics / VTB
• MOB — Big Balls Club / 100балльный репетитор
• MANGO OFFICE — The rock opera “The Hiring Machine”: a creative strategy for generating demand for complex IT solutions in the HR environment / MANGO OFFICE
• SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
• Yandex Magic Camp — New generation’s taxi / Yandex
• Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
• Yandex Creative Studio 7.47 — Yandex VS Google / Yandex

Creative communication strategy / Creative use of analytics and audience insights

• Okkam Creative —  Our Walls / Avito Real Estate
• GG — Ostrovok! To be continued on vacation… / Ostrovok!

Creative communication strategy / Creative breakthrough solutions

• DDB Navigator — VTB Classics / VTB
• Yandex Eats  — Summer to the Table / Yandex Eats
• Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka
• Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
• Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

Creative use of media

• Yandex Eats — Summer to the Table / Yandex Eats
• Kinopoisk — Kinopoisk’s Promo for the KHL 24/25 Season in the R. Goldberg Machine Style / Kinopoisk
• Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
• Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
• Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

• DJAZ — Tasshil Anti Waste campaign / Algerian Ministry of Commerce

• Громкие рыбы — 10% for life / Donor Search
• Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

• Yandex Magic Camp — New generation’s taxi / Yandex Go

• Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
• MANGO OFFICE — HR Opera “The Hiring Machine” / MANGO OFFICE

Advertising Excellence / The lowest budget creative solution

• SOCIALIST — The word that matters / МАГНИТ
• Panda Digital — Ho-Ho-Hondoms / VIZIT
• BBDO — Wishables / Ozon fresh
• Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

Creative use of PR

• Yandex Eats  — Yandex Eats x Vkusno i Tochka / Yandex Eats
• Yandex Eats — Summer to the Table / Yandex Eats
• BALAGAN — Ultima Yandex Market: Unconventional activations for a successful launch / Ultima Yandex Market
• Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer
• Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

• Громкие рыбы, Rassvet.digital  — 10% for life — Donor Search
• Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. / SIBUR

• Panda Digital —Pivnov Hradec / Velkopopovický Kozel
• Specials — Outdoor ad with burnt skin / Yandex

Design

• Depot branding agency — the SAG level / SAG (SAM ANTEP GILAM LLC)
• Umnoe serdce (ex. SmartHeart) — Hotel «Moscow»: more than a building — a cultural legacy / LTD “Sochi-Plaza”
• The clients — STL Lab — parametric jewellery / STL Lab
• Depot branding agency — KLMN. Campcore / KLMN
• DDVB — Sreda. A wide-open look in search for new thing / Sreda
• Yandex Magic Camp — Yandex Go: New Brand Identity / Yandex Go
• ENDY — Breadbery. Baked from flour and dreams / Breadbery
• Ferma BRANDING — Dreamy Chimi / Dreamy Chimi
• LINII — PIR EXPO / PIR EXPO
• Voskhod — Shoro. Legend water identity / Shoro
• TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)
• Suprematika — The Center of Childlike Wonder / Central Children’s Store in Moscow
• Suprematika — Design Tigers / Jolbors Festival

• Depot branding agency  — White Noise / SAG (SAM ANTEP GILAM LLC)
• Vinou — Yota x Sintezia: a powerful synthesis of technology and punk aesthetics / Yota
• Агентство «Родная Речь» — Pattern like a Russian / «Vkusno — i tochka»
• OTVETDESIGN — Solar Circle / Farforite
• TDI Group Agency (Russia) — Stone Age 2.0 / TDI Group Agency (Russia)

• Yell Bangkok — Nolingual Font / Pumpui
• soup team — Yandex Search with Neuro / Yandex

Communication design / Communication design for non-profit

• Enredo Brand Innovation — Peixara: Branding a movement for river conservation / Projeto Peixara
• ENDY — Nochlezhka. Restoring what was lost / Nochlezhka

• Агентство «Родная Речь» — Terrabyte / Gazprom neft
• REDKEDS — EST FEST | Rebranding of the all-Russian festival of food and impressions / EST FEST Gastronomic Festival
• Агентство «Родная Речь» — Ours, like we all are / Holding Aqua / Narzan
• Terminal Design Branding Agency — Pechorin brand identity / Pechorin bakery

• SberMarketing — Tour to Kustodia / Sber

• Depot branding agency — CartOfFun – surrealistic potato chips / Chechenskie Mineral’nye Vody LLC
• Depot branding agency — CODE for best wishes. Branding for cordials (non-alcoholic cocktail base) / Faktor Vkusa LLC
• Brand Hub — Ration / Ration
• ENDY — Legends of the Polar Circle / Legends of Yamal

• Suprematika — Skincare for Those Who Are in a Rush to Live / GO TAPA

• The Clients — STL Lab — parametric jewellery / STL Lab
• Nikolay Pere — Book “Cut The Excess” / Nikolay Pere
• Nikolay Pere — Concrete presentation “Yard” / Yard

Interactive

• Panda Digital — Ho-Ho-Hondoms / VIZIT
• Panda Digital — Pivnov Hradec / Velkopopovický Kozel
• Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka

• Instinct — Vkusno — i tochka? Or maybe a comma? Or even a dash? / Yandex Eats

• SberMarketing — Tour to Kustodia / Sber

• CreativePeople — Black Square — contemporary culture through a critical lens / BKSQ
• Golden Tigers x MIF — Your Mythical Neighbor / Golden Tigers x MIF

• Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline
• Marketing Emotions — AlFish Game / Alfa-Bank

• SberMarketing — AR Quest at Frans Snyders Exhibition at the Pushkin State Museum of Fine Arts / Sber
• Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

• Okkam Creative — Our Walls / Avito Real Estate
• Yandex Creative Studio 7.47 — Data Relic. Shape of future / Yandex

• SberMarketing — Tour to Kustodia / Sber
• Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline

• Specials — Neuro Street / Yandex

• Voskhod — Brusnika Developer. Because we’re neighbors / Brusnika Developer

• Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
• Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline

Outdoor and Indoor

• Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

• Агентство «Родная Речь» — “Nalichniki in «Vkusno — i tochka» / Vkusno — i tochka

• Yandex Magic Camp — Businessaurus / Yandex Go for Business

• BBDO — Solar Boards / Donstroy

• Blacklight / Media Instinct Group — Not your business. Yet / VTB

• Yandex Creative Studio 7.47 — Yandex VS Google / Yandex

Digital OOH: Sectors / Media / Entertainment

• Friday! TV Channel — The Surviving 2 / Friday! TV Channel

• Агентство «Родная Речь» — Terrabyte / Gazprom neft

• BBDO — Solar Boards / Donstroy

Social Media & Influencer

• Avito — Our Influencer is a beast of an animal / Avito
• The Clients — TATE — The Symphony of Hospitality  / KORTROS / Residential Complex TATE
• Teammate — «Pyaterochka» helps out while you’re AFK  / Pyaterochka

• Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group
• GG — hh.ru Employerian translator / hh.ru

• SCOTCH / Dalee Media — Don’t Call My Babushka / The Central Bank of the Russian Federation

• Working Title Bureau — Basics of Video Production / self-promotion
• Агентство «Родная Речь» — New Year’s congratulatory dictation from RoRe Group / Агентство «Родная Речь»

• Aida Pioneer — Garage. The Island of the Squeezed / Seth&Riley’s Garage by Alivaria brewing company, Carlsberg Group

Social Media Campaigns: Sectors / Retail & Consumer Services

• Yandex Eats  — Yandex Eats x Vkusno i Tochka / Yandex Eats
• GG — hh.ru Employerian translator / hh.ru

• Vinou — Yota x Canyaon – a truly constructive approach to collaboration / Yota

Video

• Contrapunto — ECQWA. Caring for the nature of things / ECQWA

• Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

• Yell Bangkok — FUEL HATERS / PTT Station

• Friday! TV Channel — Young Blades Fresh Blood / Friday! TV Channel

• MIR INSTRUMENTA LLC — Palisad / Palisad

• MORE  — “Let’s gather” / Lighthouse Charity Foundation
• Zebra Hero — The Lifeless Planet / Lighthouse Charity Foundation

• The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
• Voskhod — Brusnika developer. Live a life / Brusnika Developer
• Voskhod — Brusnika developer. New Year Eve in new flat / Brusnika Developer

• JSC «TV Chanel 360» — Heritage / The Prosecutor’s Office of the Moscow region

• Voskhod — Motiv. Office hero / Motiv

• DDB Navigator — VTB Classics / VTB
• Rocketbank — For those who live life / Rocketbank
• Voskhod — Tochka. Change your work / Tochka Bank

• Zebra Hero — PLAY YOUR WAY / PARI betting company
• Instinct — Who do you need to be to become number one? / FONBET
• Goose Gaming — Winline. Makes a Difference / Winline

• The clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
• DDB Navigator — VTB Classics / VTB
• Contrapunto — ECQWA. Caring for the nature of things / ECQWA
• Rocketbank — For those who live life / Rocketbank
• Voskhod — Tochka. Change your work / Tochka Bank
• Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
• Voskhod — Brusnika developer. Live a life / Brusnika Developer
• Yandex Ads — Yandex Advertising Technologies / Yandex Ads

• Instinct — Who do you need to be to become number one? / FONBET
• The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
• DDB Navigator — VTB Classics / VTB
• SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
• Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro
• Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

• The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
• MullenLowe — Hit by TEBOIL / LUKOIL / TEBOIL
• Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

• SberMarketing — New Year. The Adventure of the Snowman / Sber
• Contrapunto — ECQWA. Caring for the nature of things / ECQWA
• Tribute CG — Kaspersky NGFW: A New Hope / Kaspersky
• Voskhod — Tochka. Change your work / Tochka Bank
• Voskhod — Platypuses. Business Registration. Fantastic / Tochka Bank

• Friday! TV Channel — Project Midnight / Friday! TV Channel
• The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
• DDB Navigator — VTB Classics / VTB
• Voskhod — Tochka. Change your work / Tochka Bank
• Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
• Voskhod — Brusnika developer. New Year Eve in new flat / Brusnika Developer
• Yandex Ads — Yandex Advertising Technologies / Yandex Ads

• DDB Navigator — VTB Classics / VTB
• The Clients — TATE — The Symphony of Hospitality / KORTROS / Residential Complex TATE
• MORE — “Let’s gather” / Lighthouse Charity Foundation
• Contrapunto — ECQWA. Caring for the nature of things / ECQWA
• Voskhod — Tochka. Change your work / Tochka Bank
• Voskhod — GUN, Manizha & Voskhod for Peace / Manizha
• Yandex Ads — Yandex Advertising Technologies / Yandex Ads

• SberMarketing — Cuckoo. An HR series about the heroic acts of Sber employees / Sber
• SberMarketing — Short subject. An anthology film “Russia, I love you” / Sber
• Voskhod — GUN, Manizha & Voskhod for Peace / Manizha

• DDB Navigator — VTB Classics / VTB
• Voskhod — Brusnika developer. Live a life / Brusnika Developer

Блок MARKETING

Marketing Disciplines

• GREAT — Chizhyk-Pyzhik Media / БРУСНИКА

• G communications — Smartavia: Values At The Height / Smartavia
• Panda Digital — Pivnov Hradec / Velkopopovický Kozel
• Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats

Best Use of Branding and Design

• emg — Turning a campaign into a youth movement / SKOPINPHARM

• SberMarketing — Together faster / SberZdorovie & Neir
• Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel

• VKontakte — Audiovisual project with participation by South Korean idols / VKontakte
• Blacklight — Made in PIK. Based on Real Constructions / PIK
• JAMI LUP — Cyber ​​battle with scammers / beeline
• GREAT — No more dancing on ice. / IKON TYRES
• Goose Gaming — SLAY / Winline

• VK Creative — VK Asian Dragon Fest: Russia’s Biggest K-Pop Experience / VK
• MANGO OFFICE — HR Opera “The Hiring Machine” / MANGO OFFICE

• OXYGEN — Spellcasters / Дикси

• Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
• emg — Jubilee Fairy Tales / Mon’delez Rus
• OXYGEN — Spellcasters / Дикси
• Affect — BeshG by Altel / ALTEL

• RODNYA Creative PR Studio — Holidays Are Coming from HR Brand / X5
• BBDO — Wishables / Ozon fresh

• SberMarketing — “Wealth of Love” – A mini-series in the style of an Indian drama on the “Pyatnitsa!” and “Subbota!” TV channels / Sber
• SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
• Creative Agency MEL — The observatory Ultima Yandex Go at New star camp’24 / Ultima Yandex Go

• Avito Special Machinery — Avito Special Machinery & KAMAZ-Master: Leadership in Sports and Business / Avito Special Machinery
• Panda Digital — Awkward-date insurance / Ingosstrakh
• ICE Agency — GrEAT Art / Mistral
• Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
• FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? – elementary, with Elementaree  / IDS Borjomi
• Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
• Affect — BeshG by Altel / ALTEL
• Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES / Altel
• Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

Marketing Effectiveness

• Avito x Instinct — Hvatamba / Avito
• Yell Bangkok — OM3GANG / UFARM
• MOSAIC + BBDO — MTS – Tariff REEL / MTS
• McCann — T2 “Хватит!” (Enough!) / T2
• Salmon — Yasen Kvasen / Lidskae
• Yandex Magic Camp — New generation’s taxi / Yandex Go
• Агентство «Родная Речь» — Ours, like we all are / Holding Aqua / Narzan
• YELLOW YETI — Toad Training / Yandex Split

• Askona — DreamDrive: Moscow Chronicles / Askona
• Avito х Premier (in-house) — Clothes with a Story / Avito х Premier
• Salmon — Yasen Kvasen / Lidskae

• SberMarketing — “Flamingo”: A New Approach to Building Long-Term Relationships with Sellers / SberBusiness

• RODNYA Creative PR Studio — Holidays Are Coming without AI / X5
• FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group) — Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
• Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
• Affect — BeshG by Altel / ALTEL
• Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

• SberMarketing — SberMobile – The Caring Operator / SberMobile
• Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
• Salmon — Yasen Kvasen / Lidskae

Campaigns: Sectors

• ICE Agency — GrEAT Art / Mistral
• Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
• emg — Jubilee Fairy Tales / Mon’delez Rus

• Goose Gaming — SLAY / Winline

• emg, CATHOUSE Production — HONOR X9c — Proved by Russia / HONOR Eurasia
• GREAT — No more dancing on ice. / IKON TYRES

• emg — Turning a campaign into a youth movement / SKOPINPHARM

• Avito — Garage Avito Auto / Avito
• GPM Ads, OMD OM Fuse — LADA and Match TV: How to turn a special project into a competition and finish with a high share in the category / JSC АvtoVAZ, LADA
• ad.nomad — The Country of Contradictions / LADA
• Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go
• Yandex Magic Camp — New generation’s taxi / Yandex Go
• Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

• OXYGEN — Spellcasters / Дикси
• OXYGEN — Dixy Dino — Unlock your imagination / Дикси

• KION — What hides behind the veil of a happy life? / KION

Banks and finance

• SberMarketing — “Wealth of Love” – A mini-series in the style of an Indian drama on the “Pyatnitsa!” and “Subbota!” TV channels / Sber
• DDB Navigator — VTB Classics / VTB
• SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves. / T-Bank

• Dzen — The Power of Culture / Dzen
• Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

• Blacklight — Made in PIK. Based on Real Constructions / PIK

• SCOTCH / Dalee Media — Don’t Call My Babushka / The Central Bank of the Russian Federation

• OXYGEN — Ozon Corp / Ozon
• GRAPE — Avito Services. Antistress for your tasks / Avito

• BBDO Moscow — MTS VoiceTech. Next-generation communication / MTS PJSC
• MOSAIC + BBDO — MTS – Tariff REEL / MTS
• Агентство «Родная Речь» — My Security: An Advertising Campaign That Changes Safety Standards / beeline
• McCann — Gigabytes become currency for the first time / T2
• McCann, Initiative — Rebranding by Other Rules: from Tele2 to T2 / T2
• Affect — BeshG by Altel / ALTEL
• Contrapunto — ALTEL. HOW THE NATIONAL MOBILE OPERATOR HELPED SMALL BUSINESSES MAKE A NAME FOR THEMSELVES / Altel

IT

• Громкие рыбы — Cloud.ru — Room to deploy / Cloud.ru

Activations / B2C

• Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
• Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
• OXYGEN — Spellcasters / Дикси

• Picturer — How to Take Off an Airplane & Match Made in Heaven: A Sky-High Collaboration Between the Dating Service Mamba and Pobeda Airlines / Mamba
• Агентство «Родная Речь» — Love Cup – beeline’s love show about gaming / beeline
• Yandex Creative Studio 7.47 — Humans and Neural Networks: Who’s the creator? / Yandex

• emg — Jubilee Fairy Tales / Mon’delez Rus

• SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank
• OJ Group — Lay’s Dream Football Team / PepsiCo (Lay’s)
• MOSAIC + BBDO — MTS – Tariff REEL / MTS
• Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
• Kopernik — Radost. Bringing joy back to Omsk / Brusnika
• Dzen — Space is calling / Dzen
• OXYGEN — Spellcasters / Дикси
• GRAPE — Avito Services. Antistress for your tasks / Avito
• Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

• BBDO — Wishables / Ozon fresh

• Avito — Good stories start like this: Avito’s new positioning in support of its social mission / Avito

• Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

• PHD (Media Direction Group), FUSE MDG (Media Direction Group) — My Lipstick – My Rules / Gradient / Stellary
• emg, CATHOUSE Production — HONOR X9c — Proved by Russia / HONOR Eurasia
• Агентство «Родная Речь» — Changing our name without changing ourselves / T-Bank
• Yandex Magic Camp — Yandex Go Rebranding: From Taxi to Super App / Yandex Go
• Realweb — Back to School: How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

• SberMarketing — The first interactive avatar in retail (M.V for the M.Video brand) / M.Video
• Mate Digital — MegaKinometer — How AI Turned Emotions into Subscriptions for “MegaKino” / MegaFon
• Агентство «Родная Речь» — Follow Kozel / Velkopopovicky Kozel non-alcoholic
• Re:evolution / blacklight — Vacancies lab / hh.ru

Activations / B2B

• Avito (in-house) — Furniture of the Year Award / Avito
• Агентство «Родная Речь» — New Year’s congratulatory dictation from RoRe Group / Агентство «Родная Речь»

• MANGO OFFICE — HR Opera “The Hiring Machine” / MANGO OFFICE

Digital Campaigns

• SberMarketing — Unseens: Mythical Creatures of Russia / Sber
• SberMarketing — Tour to Kustodia / Sber
• Okkam Creative — Our Walls / Avito Real Estate
• Teammate — «Pyaterochka» & Atomic Heart collaboration / Pyaterochka
• Teammate — «Pyaterochka» helps out while you’re AFK /Pyaterochka
• Panda Digital — Peculiarities of the National Off-Roading / HAVAL
• Okkam Creative — Dress-me-kids / SELA
• GRAPE — Avito Services. Antistress for your tasks / Avito

• Askona — DreamDrive: Moscow Chronicles / Askona
• Salmon — Yasen Kvasen / Lidskae
• REDKEDS — NAURYZ | A font that built brand loyalty / REDKEDS

• SberMarketing — Tour to Kustodia / Sber

• Avito x 12 Creative (KB-12 Group of Companies) — Avito Travel: The Irony of Fate — Everything Will Go as Booked / Avito Travel
• IT-company KTS, The Future Agency — Orevo / Burger King
• Re:evolution / blacklight — Vacancies lab / hh.ru

• Teammate — «Pyaterochka» and Lizards mut die 2 collaboration / Pyaterochka
• Realweb — Back to School:How AUCHAN won the hearts of Gen Z and Alphas in three dimensions / AUCHAN

• Громкие рыбы — 10% for life / Donor Search

• BBDO — Neuro-Ivlev / METRO

Блок MEDIA

Media Excellence

• SberMarketing — Together faster / SberZdorovie & Neir
• Avito Real Estate — The show Happiness Is Not Measured in Meters / Avito Real Estate

• Mediamaker — TV Ads – Pizza on the table / Dodo Franchising LLC / Dodo Pizza

• SkyTecKnowlogy, RoRe — Changing the Name Without Changing Ourselves / T-Bank

• Ailove — Gamification from Samokat: Kroshechka / Samokat
• FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi

• State Autonomous Institution “Mediacenter” — “Becoming a mother” awareness campaign / Moscow Healthcare Department
• TrendFox, What if Semin? — Drop a Toy / Gordey Charitable Foundation

Channels

• SkyTecKnowlogy, GPM Ads — T-Bank & Titany / T-Bank
• Initiative (ADV Group), McCann — Rebranding by Other Rules: from Tele2 to T2 / Т2

• BBDO — Synesteaser / Donstroy

Best Use of Print / Outdoor

• Агентство «Родная Речь» — VOLT Energy takes over gaming hubs / VOLT Energy
• BBDO — Solar Boards / Solar Boards

• RODNYA Creative PR Studio — Holidays Are Coming without AI / X5
• GG — VK Video Magic Ball / VK Video
• Агентство «Родная Речь» — Nalichniki in «Vkusno — i tochka» / «Vkusno — i tochka»
• Dzen — Dzen at NUR Festival 2025 / Dzen
• Yandex Magic Camp — Businessaurus / Yandex Go for Business
• BALAGAN — «All brands are now on Ultima Yandex Market, but here…». Offline project in storefronts / Ultima Yandex Market

• Avito — Avito’s Tech Jungle at the IT festival “From Dreams to Progress” in honor of the 100th anniversary of the Artek Camp / Avito
• median.agency — Alfa-Dvizh — a festival for the intelligent and the free / Alfa-Bank
• Yandex Eats — Summer to the Table / Yandex Eats
• MANGO OFFICE — HR Opera “The Hiring Machine” / MANGO OFFICE

• Vinou — BBCore – Beauty Bomb’s loyalty mini-app for Gen Z / Beauty Bomb
• Rabbit & Carrot — Social media promotion of the “Enough” tariff / Т2
• Агентство «Родная Речь» — “Scam-off” — beeline’s Esports Tournament against scammers / beeline
• VOVA family, part of JAMI LUP — Soyuzmultfilm’s Branding Multiverse in Roblox / Soyuzmultfilm

• SberMarketing — Pixel Battle / GigaChat
• Digital Twiga — Your space №1 / Samolet
• Hate Agency — “Sobeseding” is a Telegram bot with AI for hh.ru/ hh.ru

• Digital Twiga — Ideal digital media mix / Samolet

• Avito x Instinct — Hvatamba / Avito
• SkyTecKnowlogy,RoRe — Changing the Name Without Changing Ourselves / T-Bank
• Агентство «Родная Речь» — Scambusters: beeline’s AI-driven detective game / beeline
• Hate Agency, Black Light — Youth Campaign “I Know Why I Work” / hh.ru
• McCann, Initiative — Rebranding by Other Rules: from Tele2 to T2 / Т2
• Yandex Magic Camp — Nowruz. The holidays start with a ride / Yandex Go

• Affect — Rebranding with “other rules” in Telegram / Т2
• McCann — T2 is changing the rules of the game in outdoor advertising / T2
• Alfa-Bank — Alfa-Bank: Games for Not-So-Small Businesses / Alfa-Bank

• SkyTecKnowlogy — You wouldn’t even dream how reliable a bank without branches can be / T-Bank
• Mediaminded, Content+ — The circle of baby goods driven by Huggies and Avito / Kimberly-Clark / Huggies
• FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
• SkyTecKnowlogy,GPM Ads — T-Bank & Titany / T-Bank

• Громкие рыбы — 10% for life / Donor Search

• VOVA family, part of JAMI LUP — Soyuzmultfilm’s Branding Multiverse in Roblox / Soyuzmultfilm

• Rabbit & Carrot — Special Project: Asian Roaming / Т2
• Askona — The King Without a Mask  / Askona Home
• Mediamaker, Content+ — iZOOOOOOOOMitelniy (marvelous) quest / Honor
• Yandex Eats — Yandex Eats x Vkusno i Tochka / Yandex Eats
• NDA — When Ye Joined VK / NDA
• MOSAIC + BBDO — Mark Eidelstein and REEL / MTS

Content

• GPM Ads, Starlink — From ‘Tomboys’ to SHU It Girls: How Makeup Became a Plot Device on Friday! TV Channel / SHU
• SkyTecKnowlogy, GPM Ads  — T-Bank & Titany / T-Bank
• Panda Digital — Peculiarities of the National Off-Roading / HAVAL
• Агентство «Родная Речь» — Love Cup – beeline’s love show about gaming / beeline
• BBDO — Wishables / Ozon fresh
• PHD (Media Direction Group)— Eastern Fairy Tale: A Video That Won 20 Million Hearts / Gradient / Vivienne Sabo
• Alfa-Bank — Alfa-Bank: Games for Not-So-Small Businesses / Alfa-Bank
• EVEREST Sales House, Okkam, SberMarketing, Media Direction Group — “Creating the future: edutainment show “Battle of startups” / Sber
• YELLOW YETI — The Real Business Pain — in Reels / Modulbank

• Goose Gaming — SLAY / Winline

• Rabbit & Carrot — Special Project: Asian Roaming / Т2
• Avito х Premier (in-house) — Clothes with a Story / Avito х Premier
• ICE Agency — GrEAT Art / Mistral
• FUSE MDG (Media Direction Group), OMD Media Direction (Media Direction Group)— Borjomi for lunch? – elementary, with Elementaree / IDS Borjomi
• Teammate — «Pyaterochka»  & Atomic Heart collaboration / Pyaterochka
• Like Group — Science is the new cool. SIBUR and OLOVO have redefined the image of the modern scientist. / SIBUR

• Ivi — Ivi Turk: The Heart of Turkish Series Fandom / Ivi

• TMA — Blagopoisk: Become a Producer of Kindness! / IRI (Institute for Internet Development)

Sectors

• Zebra Hero & After Agency — Unsticking Stereotypes / Yandex Pro

• Realweb, Zebra Hero, DIDENOK TEAM — A planet unfit for life / Lighthouse Charity Foundation

• OMD, OKKAM, MOSAIC, BBDO — MTS – Tariff REEL / MTS
• Агентство «Родная Речь» — Beeline: The Safest Telecom Operator / beeline
• Initiative (ADV Group), McCann — Rebranding by Other Rules: from Tele2 to T2 / T2

• Goose Gaming — SLAY / Winline

Блок Young Creators

• Begasheva Diana, Arina Makshantseva — Dodo House
• Gritsaeva Alexandra Vladimirovna, Axenova Alexandra Dmitrievna — DODOBOX The Dodo World
• Daria Maksimova, Maria Ainagulova, Arina Isaeva — Dodo Box. A New World of Adventure
• Leskina Yekaterina Demyanovna, Yeleussiz Shyngys Lesmov — DodoBirdieBox

• Mariya Sycheva, Lily Tagiltseva — VOICEOVER IT
• Akulyan Arianna, Gorodilova Arina, Danilina Anastasia — Oh, tell me more!

• Mariya Sycheva, Lily Tagiltseva — VASYA WAS HERE
• Leonov Konstantine Olegovich — Street Exit Navigator
• Leonov Konstantine Olegovich — Home to be
• Ekaterina Gatovskaya, Mariia Seregina, Anna Yaprynceva — On the way home
• Bespalova Alina — Temporary booking
• Kondukou K.S.,  Volchkou A.N. — Disappeared, and I’m glad I did

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